Learn from the best - how big brands grew to their size.

In today's fast-paced business environment, process improvement is a critical factor in achieving success. It involves evaluating and enhancing the efficiency and effectiveness of business processes to optimize performance, reduce costs, and increase profitability. Companies that excel at process improvement can provide better customer service, improve employee morale, and ultimately grow their businesses.

  • GE - General Electric
  • When Welch became CEO of GE in 1981, the company was struggling with inefficiencies and bureaucracy. Welch implemented a series of process improvement initiatives, including the "Work-Out" program, which encouraged employees to identify and solve problems in their own areas of the company. Welch also implemented Six Sigma, a data-driven approach to quality improvement, across the company. This approach helped to reduce defects in GE's products and services, leading to increased customer satisfaction and higher profits.

    Under Welch's leadership, GE became one of the world's most successful and admired companies. Between 1981 and 2001, GE's market value grew from $14 billion to $410 billion, and the company became a leader in industries like aviation, healthcare, and energy. Welch's focus on process improvement and quality played a key role in GE's success , and his leadership continues to be studied and emulated by business leaders around the world.

  • LEGO
  • In the early 2000s, LEGO, the Danish toy company, was facing significant financial losses and was close to bankruptcy. The company had over-diversified, spreading its resources too thin, and had failed to keep up with the changing toy market.

    To address these issues, LEGO embarked on a major restructuring effort, which involved simplifying its product lines, streamlining operations, and refocusing on core products. The company also adopted a "platform strategy" which involved creating a small number of core product platforms and then customizing them for different markets and customer segments.

    The process improvements and restructuring efforts paid off, and LEGO successfully turned around its fortunes. By 2015, the company had become the world's most profitable toy company and one of the most valuable brands in the world. The company continues to innovate and evolve its products and processes to maintain its success.

  • Domino's Pizza
  • In the early 2000s, Domino's Pizza was struggling. Customers complained about the quality of their pizza, citing cardboard-like crusts, bland toppings, and tasteless cheese. Sales were stagnant, and the company's reputation was suffering. However, rather than giving up, Domino's Pizza chose to invest in process improvement. First, they conducted extensive market research to better understand what customers wanted from their pizza. Based on the feedback they received, they completely revamped their recipe, improving the taste and texture of their crusts and using higher quality ingredients for their toppings and cheese. Next, they overhauled their ordering and delivery processes, implementing a new system that allowed customers to track their orders in real-time and ensuring that their pizzas arrived hot and fresh. Finally, they launched a massive marketing campaign to promote their new and improved pizza, showcasing their commitment to quality and customer satisfaction.

    The Results

    The results of Domino's Pizza's process improvement efforts were dramatic. Customer satisfaction increased, and the company's reputation was restored. Sales skyrocketed, and Domino's Pizza became the largest pizza chain in the world, with over 17,000 locations in 90 countries.

    Lessons Learned

    The success of Domino's Pizza highlights the importance of process improvement in business. By taking a systematic approach to evaluating and enhancing their operations, they were able to deliver a superior product to their customers and grow their business in a highly competitive market. The key takeaways from their success include:

    *Listen to your customers: By seeking feedback and incorporating it into their process improvement efforts, Domino's Pizza was able to understand their customers' needs and preferences better.

    *Continuously improve: Process improvement is an ongoing process, and companies that are willing to invest in it can achieve sustained success over time.

    *Emphasize quality: By prioritizing quality in their operations, Domino's Pizza was able to differentiate itself from its competitors and establish a loyal customer base.


    In today's competitive business environment, process improvement is crucial for achieving success. By taking a systematic approach to evaluating and enhancing their operations, companies can optimize their performance, reduce costs, and grow their businesses. The example of Domino's Pizza demonstrates that even companies that are struggling can achieve remarkable success through process improvement. By listening to their customers, continuously improving, and emphasizing quality, they were able to turn their business around and become a global leader in the pizza industry.

    While quality can be defined and measured in a variety of different ways, it must always be driven by the expectations and needs of your customer. When you are able to meet, or exceed, the needs and expectations of your customers you are providing and quality service (or product). The benefit of this is that customers will not only return but will also start sharing your business with their various networks.

Magda Lupicka - Shiny Solutions Founder

Magda is a Data Analyst, Business Process Improvement Lead with passion for technology, numbers and improving processes. Certified LEAN & Sigma practitioner. Powered by quality over quantity.